Identity and Place – Part Four Research Task: Rhetoric of the Image
Brief Read ‘Rhetoric of the Image’ (Barthes, 1964) and write a reflection in your learning log. How does Barthes define anchorage and relay? What is the difference between them? Can you come up with some examples of each? How might this help your own creative approaches to working with text and image? Anchorage Barthes defines anchorage…
Identity and Place – Part Four Exercise 5: Image and Text
Brief Find words that have been written or spoken by someone else. You can gather these words from a variety of means – interviews, journals, archives, eavesdropping. Your subject may be a friend, stranger, alive or dead. Select your five favourite examples and create five images that do justice to the essence of those words.…
Identity and Place – Part Four Exercise 3: Storyboard
Brief Create a storyboard where the image does not depend on the text and the text adds something new to the narrative. This exercise is a light-hearted look at the role of image and text. Aim for it to be around 10 frames long. Draw the picture storyboard first and then add the text.Note how…
Identity and Place – Part Four Exercise 2: Reflective Day
Brief Choose a day that you can spend out and about looking with no particular agenda. Be conscious of how images and texts are presented to you in the real world – on billboards, in magazines and newspapers, and online, for example. Make notes in your learning log on some specific examples and reflect upon…
Identity and Place – Part Four Exercise 1: Looking at Advertisments’
Brief OCA tutor Dawn Woolley wrote a regular blog on the weareoca website called ‘Looking at Adverts’. Read one of Dawn’s articles and write a blog post or make a comment on the site in response. I found the Dawns blogs but unfortunately wasn’t able to see any of the images. I did however manage to find…
Identity and Place – Part Four Exercise 4: Alternative Interpretations
Brief Over the space of a few weeks gather newspapers that you can cut up, preferably including a mixture of different political points of view. Have a look through and cut out some images without their captions. You could choose advertising images or news. For each image, write three or four different captions that enable…
OCAPhotography 